B2B Sales Training Company in India​

“B2B Sales”, like any other function, is a big topic and it’s a journey. Great sales professionals learn with every customer call/opportunity. We suggest you to conduct sales training for your sales team depending on the stage of your sales talents and stage of your organization.

For example –  You may like to institutionalize a “common sales language” for “Suspect to Order, Account Management” sales process. You may also want to onboard new sales talent with “sales training intervention” to ensure everybody in your organization speaks the same language.

Enterprise Sales is a big topic. We would not recommend you to try to cover everything in 1 day. It will turn out to be a “Penny wise, Pound foolish” decision.

In the short run, you would be happy to have covered all the topics in one go. However, skill adoption and behaviour change need time. After a week, you would realise that your team do not recall anything and your “best has become a bit better”, whereas the “rest have gone back to the earlier way of doing things”.

Its better to segregate the problems, whether its ICP (Ideal customer profile), Sales & Marketing alignment, Meeting Plan, Opportunity Plan, Negotiation Skills, Large Account Management, Managers’ coaching etc.

This would help the right team to attend, appreciate the learning, and inculcate the learning in real-life customer/sales situations.

As one of the most experienced B2B sales training company in India, we encompass the whole gamut of enterprise sales training modules.

Some of our modules focus on

1. Meeting Preparation
2. Opportunity Qualification
3. Opportunity Management
4. Account Management
5. Managers’ coaching
6. Negotiation Skills
7. Getting more appointments
8. Defining Ideal customer profile
9. Follow up plans
10. Channel Management
11. Advanced Questioning Skills.

We also keep working on creating new content, new modules based on requests we receive from our customers or based on inputs from our consultants.

Yes. All of our sales trainers come with sales management or leadership experience.

We work in two ways:-

1. Either we work like a chemist (We double check if you are asking for the right medicine from us ) and give you the intervention you ask for.

2. Or we behave like a “doctor”. Our customers have symptoms (sales problems or challenges). Our sales trainers would work closely with you to diagnose the right cause/s and suggest the right intervention that should create a win-win for your end customers, your sales team, and your organziation. 

Our training interventions impact leading and lagging indicators.

Some of these KPIs are: Order booking, Revenue realization, Individual Quota attainment, Qualified funnel, No. of demos, No. of new logos, Sales attrition, No. of new touchpoints in existing large accounts, etc.

We proactively work with our customers to identify 3–4 sales KPIs before the sales training workshop. Our sales trainers would work closely with participants and your managers during the pre-workshop and after the workshop to track the changes in identified KPIs. 

Yes. We keep everything transparent.

We will be happy to share the facilitator’s profile, and our team will set up an introductory call with the facilitator before the workshop/s.

Your involvement would be very important to ensure the success of the sales training workshops.

We would request the leader’s and manager’s involvement to help institutionalise the learning.

We will be happy to share best practises with you in order to get the maximum return out of your sales training investment in terms of time, money, and effort.

The first 3 months of the post training sessions are important to retain the learning.

Our team would share an appropriate “Post-workshop Reinforcement plan” with your team. Over time, we have acquired dos and don’ts with regard to “reinforcement best practices”. We will be happy to share with you these best practises during our discussions with you.

It depends on your expectations.

If the expectation is for “Large Account Management”, then the cross-functional team supporting your top 15-20% of customers should be part of the workshop. We would not recommend the entire sales team to attend the “Large Account Management” workshop.

Based on the discussions with you, our team/ sales trainers would guide you with the right participants for the programs.

Yes – we would recommend you have the managers attend the training. We have seen many organizations make this mistake where managers/leaders opt out of the training. We would suggest managers/ leaders be part of the training workshops.

Unless they are part of the workshop, they would not learn the “new sales language” and because of their seniority, they have the power to break the learning and take the team back to their original way of doing things. 

We suggest you come up with your own decision criteria and sales KPIs you want to measure.

And then measure the sales training companies who can make the maximum impact on your identified sales KPIs.

For example, we would never be cheaper when comparing us on “cost” but we would be the “cheapest” when comparing us on “return on investment.”