B2B Sales Training in India - Transform Sales Teams into Top Performers
Our B2B sales training programs are designed to make your sales team capable to close more deals and drive revenue growth.
11,000+ Sales professionals trained
Leading B2B companies we've impacted from our sales training programs
Is your sales team facing any of these challenges?
If yes, then it’s time to work with a sales training company in India to overcome these obstacles and drive revenue growth.
- Your sales team is not hitting their targets consistently.
- Not able to identify the right prospects.
- Not able to get access to right decision makers.
- Not able to have engaging conversation with Sr. decision makers.
- Not able to build a strong pipeline and funnel.
- Not able to qualify opportunities better.
- Your sales attrition is high, and your team’s morale is low.
- Customers treat them as normal vendor and not as consultants or preferred suppliers.
- They had good engagement, but still the opportunity went on hold.
- Lack of control while negotiating with customers.
- They don’t prepare enough for customer meetings.
- Your Sales & Marketing team is not aligned.
How our sales training in India will help you
Higher revenue growth
Historically all our customers have seen a major jump in their order booking and revenue realisation post our sales training sessions.
Win more deals with right margins
We'll help you win right deals (and not every deal) with right terms /margins.
Higher sales productivity
We will optimize your sales professional’s time by bringing structure to the sales process and significantly improving their sales productivity.
Proper meeting preparation & opportunity qualification
Your sales team will enter every customer meeting prepared and focus on opportunities with higher chances of winning.
Win-More / Lose-Fast
We will help you win more, but we also enable you to learn to “Lose Fast” the deals which they are eventually going to lose.
Customer centric sales team
We enable sales teams to create a win-win for themselves and the customer and never try to manipulate the customers.
Every company has only 10% of "superstar" salespeople, but what about the remaining 90% ?
We're here to help you enable your sales team
We believe that salespeople are your most valuable assets , because they are the ones who brings in revenue for the organization. But majority of salespeople usually struggle to build credibility with their customers and engage with them in a meaningful conversation.
That’s where our enterprise sales training programs aims to bring “Science to the Art of Selling” and improve sales KPIs, helping teams close more deals, increase margins, and earn greater respect from their customers.
Impact a Trusted Sales Training Company Can Create
On Your Sales Team
- Establish their credibility
- Ability to engage customers fully during customer calls
- Gain the critical skills to develop solid business relationships while improving sales
- Improve their selling ability and become world-class sales professionals
- Acquire critical skills efficiently through learner-focused activities
On Your Organization
- Winning new business and building customer loyalty.
- Decreased costs by helping sales team and managers better customer potential and use time more efficiently.
- A common language across the organization, resulting in improved communication and teamwork
- Reduced attrition by providing sales team with direction, support, and flexible professional development.
On Your Customers
- Lasting relationships with your sales team who understand their business reality.
- Products and solutions that address their specific organizational and personal needs.
- Buying decisions that are based on fact, trust and not on high-pressure sales tactics
Our 5 Step Sales Training Approach
Diagnosis
Our sales trainers would diagnose your organization’s sales challenges and suggest right intervention.
Preworkshop
After that we will have a detailed view of your organization – your customers, your competitors, your sales team’s real life sales challenges. This helps us remain true to your world during the sales training sessions.
Content Customization
Based on the first two steps, the sales trainer will prepare and customize the content/ delivery to remain close to the customer’s world.
Workshop
The workshop will be all about real life sales situations. We avoid getting into hypothetical case studies and remain realistic to our customers’ sales situations.
Reinforcement
This is the most important part of any B2B sales training. Post workshop is where participants tend to forget things and go back to original way of doing things. We focus on refreshing the concepts and remaining laser focused on real life applications, help managers coach sales team with new learning and track Sales Performance KPI’s
The sales training program was an eye opener
Aditi Surana - Founder of APT & TEDx Speaker
“My favorite part was the scientific approach to the sales process, which aligns with my background in behavioral analysis.
The concepts sounded very practical, and I plan to implement it in my B2B service venture.
It’s a valuable investment for any sales professional, and I’d love ongoing sessions for feedback and improvement.
The team’s was very prompt in all their communication. Thank you! and all the best”
The workshop should be called as Supercharge your sales workshop
Om Gupta - MD of GRT Global Logistics
“Attending this sales training workshop was an amazing experience, offering new dimensions and perspectives that I wasn’t aware of.
The insights gained were unique, surpassing various sales books and teachings I’ve encountered over the years.
I have tried to incorporate the elements from the workshop in my sales process and also my sales team who have understood these elements have generated phenomenal results.”
What Customers Say About Our Sales Training Programs
Thanks to Vishal & Linnet for such a great sales training program. It resonated with us, and I’m amazed at how engaged everyone was for 3 hours. We’re learning new concepts and immediately applying them in our workshops, adding great value and giving us a fresh perspective on our accounts.
Jyotsna Kulkarni
President - Harbinger Systems
I truly appreciate S&P’s efforts and insights. I have worked with many sales consultants but the interest they take even after the deployment of programs is really commendable. Their proactiveness sets them apart. I’m glad to have worked with S&P.
Rucha Upasani
Head Talent & Leadership - SKF India
Thanks to Vishal. It was a great learning experience for all. The team members certainly have sharpened their sales skills and have a new outlook to win in the dynamic corporate world, especially post-Covid.
Sunil Rane
SVP - Business Development - Quest2Travel
I recommend all salespeople & founders to attend the training once
Vinita Wadhwa - Sales Head at Atrina Tech
“The program is exceptionally structured and offers deep insights into sales processes.
The depth of learning provided, even for complex concepts, is significant and well-executed. Every participant receives personal attention and all doubts are cleared.
Sales & Profit’s sales training equips you with a structured approach to meetings and sales strategies, which is immediately applicable and highly effective.
What will lack of sales training cost your organization?
Revenue loss/ order booking loss
Lack of sales training can negatively affect your organization's sales metrics by 15-30 %
Less productivity of sales team
Untrained sales team usually waste their time working on wrong accounts, opportunities, and customer contacts
Lower customer satisfaction
Untrained sales professionals are unable to understand customer’s - need, need behind the need, decision making stage, decision making criteria etc. resulting in low customer satisfaction
Lower morale of sales team
Untrained sales team gets excited with any opportunity coming their way, win less, earn less commission, get low respect from managers/customers & have a low morale
Longer sales cycles
Untrained sales team have many opportunities that remain in the funnel for months/ years because they were not able to qualify the opportunities in the first place.
Reduced margins
Untrained sales team enter customer’s buying process at RFP/ RFQ stage and hence come under pressure during negotiation stage. Thus, they end up giving more discounts.
Our B2B Sales Training Programs
Ideal Customer Profile
Discover proven strategies to remain laser-focused on your Ideal Customer Profile with a high propensity to buy and on the right price
Strategic Account Management
To enable customer facing team to strengthen relationship with top 20% of customers who contribute 80% to your business
Getting More Meetings
Learn the proven strategies of world-class B2B sales, marketing, and inside sales professionals to excel at generating appointments with the right customer.
Create Customer Urgency
Discover how to “Create Customer Urgency” when the customer has a pain but has not realized the requirement.
Influencing Without Authority
Equip the skills to build credibility and relationships while effectively influencing stakeholders, even without formal authority over resources.
Customer Centric – Meeting Preparation Process
Your sales team will learn to prepare effectively for every customer meetings and build their credibility in every customer interactions
Funnel Management
Learn the best practices of funnel management, prioritize sales rep’s selling time, effective review questions
Channel Management
Enable the Sales team with necessary skills in appointing and managing channel partners
Opportunity Management
To ensure drive the deals for closure by understand the customer better & strategize effectively
Results B2B companies have got from our sales training
Ready to Build a High Performing Sales Team?
Get in touch with us and we’ll help you take your sales team to the next level.
Frequently Asked Questions :
When is a right time to conduct sales training for my sales team ?
“B2B Sales”, like any other function, is a big topic and it’s a journey.
We suggest you to conduct sales training for your team depending on the stage of your sales talents and stage of your organization.
Can I include all the sales techniques and processes in a 1-day sales training program?
Enterprise Sales is a big topic. We would not recommend you to try to cover everything in 1 day. It will turn out to be a “Penny wise, Pound foolish” decision.
In the short run, you would be happy to have covered all the topics in one go.
However, skill adoption and behaviour change need time. After a week, you would realize that your team do not recall anything and your “best has become a bit better”, whereas the “rest have gone back to the earlier way of doing things”.
It’s better to segregate the problems and conduct sales training programs targeting each problem.
This would help the right team to attend, appreciate the learning, and inculcate the learning in real-life customer/sales situations.
Which different sales training programs you offer ?
Based on our experience of working with multiple B2B companies, we encompass the whole gamut of enterprise sales training programs.
Some of them are :
- Meeting Preparation
- Opportunity Qualification
- Opportunity Management
- Account Management
- Managers’ coaching
- Negotiation Skills
- Getting more appointments
- Defining Ideal customer profile
- Follow up plans
- Channel Management
- Advanced Questioning Skills.
We also keep working on creating new content, new modules based on requests we receive from our customers or based on inputs from our consultants.
Would your trainers do a diagnosis and suggest the right training intervention?
Yes. All of our trainers come with sales management or leadership experience.
We work in two ways:
- Either we work like a chemist (We double check if you are asking for the right medicine from us) and give you the intervention you ask for.
- Or we behave like a “doctor”. If you have symptoms (sales problems or challenges). Our trainers would work closely with you to diagnose the causes and suggest the best sales training program that should create a win-win for your end customers, your sales team, and your organization.
What are the different sales KPIs that can be impacted by sales training programs?
Our sales training programs impact leading and lagging indicators.
Some of these KPIs are:
- Order booking
- Revenue realization,
- Individual Quota attainment
- Qualified funnel
- No. of demos
- No. of new logos
- Sales attrition
- No. of new touchpoints in existing large accounts, etc.
We proactively work with our customers to identify 3–4 sales KPIs before the sales training workshops.
Our sales trainers would work closely with participants and your managers during the pre-workshop and after the workshop to track the changes in identified KPIs.
Will we get to speak with the facilitator before the sales training programs?
Yes. We keep everything transparent.
We will be happy to share the facilitator’s profile, and our team will set up an introductory call with the facilitator before the training sessions.
What are the expectations from us to ensure optimum output from the investment in the sales training workshops?
Your involvement would be very important to ensure the success of the sales training workshops.
We would request the leader’s and manager’s involvement to help institutionalize the learning.
We will be happy to share best practices with you in order to get the maximum return out of your sales training investment in terms of time, money, and effort.
How can we ensure that learning is retained post training intervention?
The first 3 months of the post training sessions are important to retain the learning.
Our team would share an appropriate “Post-workshop Reinforcement plan” with your team. Over time, we have acquired dos and don’ts with regard to “reinforcement best practices”. We will be happy to share with you these best practices during our discussions with you
There are multiple sales training companies in India. How should we decide?
We suggest you come up with your own decision criteria and sales KPIs you want to improve.
And then measure the sales training companies in India who can make the maximum impact on your identified sales KPIs.
In case of us, we might not be cheaper when comparing us on “cost” but we would be the “cheapest” when comparing us on “ROI.”
How is the success of the Sales Training measured?
There are two ways you can measure the effectiveness on the ground.
- Positive impact to Sales KPIs
- Behaviour change of the sales team.
Positive Impact to the Sales KPIs :
Our team will work closely with you to identify 2-3 key Sales KPIs.
The same to be tracked for 2-4-6 months post our Sales Training programs.
Our team will be happy to walk you through the “Return on Investment” calculation before you decide to go with us.
We would not recommend our services unless we are convinced that it will have a significant positive contribution to your business.
Behavior change :
We conduct a knowledge assessment of the participants 15-30 days before the sales training sessions and again 30 days after the sessions.
The results capture change in the sales concepts/skills.
I want to be sure you have worked in my industry
Over time, we have been fortunate enough to work with customers across verticals, size and geographies.
There would be a high possibility that we would have worked in your industry.
However there is always a first time.
Our team will be honest with you and will share if we’ve worked in your industry or not.
For us, trust is sacrosanct and relationship is for life.
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