Top IT Sales Training Company
Transform Your Sales Teams into Top 2% Performers
Our IT sales training programs will help your sales team close more deals faster with higher margins, delivering a measurable ROI that impacts your bottom line.
11,000+ Sales professionals trained
Leading IT companies we've impacted from our sales training programs
Is your sales team facing these challenges while selling your IT services?
If yes, then it’s time to work with an IT sales training company to overcome these obstacles and drive revenue growth.
- Your sales team is not hitting their targets consistently
- Not able to sell because your products/services are commoditized
- New customer acquisition has significantly dropped
- Sales team is selling but at a much lower margins
- Not able to build a strong pipeline and funnel
- Unable to create cross-sell and up-sell opportunities
- Customers treat them as normal vendor and not as consultants or preferred suppliers
- Has good initial meetings, but still the opportunity goes on hold
- Facing order delays and long sales cycle
- Sends alot of proposals but very few convert into order
- Your Sales & Marketing team is not aligned.
How our IT sales training programs will help you
Higher revenue growth
Historically all our customers have seen a major jump in their order booking and revenue realisation post our sales training sessions.
Win more deals with right margins
We'll help you win right deals (and not every deal) with right terms /margins.
Higher sales productivity
We will optimize your sales professional’s time by bringing structure to the sales process and significantly improving their sales productivity.
Sales training partner who understands IT industry
At Sales & Profit, we don’t train salespeople—we enable sales teams inside IT companies.
We bring our proprietary proven methodology, tailored for B2B tech sales and built on deep experience in the IT sector.
We don’t stop at a one-time workshop—we reinforce every lesson with live coaching, follow-up drills, and accountability touchpoints.
The result? Your team remembers what they learn and actually uses it real customer conversaions.
Our 5 Step Sales Training Approach
We don’t do typical sales training workshops. Every engagement is built around your business, your customer world, and your sales team.
Diagnosis
Before the training, we diagnose. Our expert sales trainers conduct a deep-dive into your sales process, funnel data, and current performance. Whether you're struggling with long deal cycles, inconsistent discovery calls, or technical demos that don't convert—we identify the specific gaps keeping your revenue stuck.
Preworkshop
We take a detailed look at your business landscape—your customer profiles, your competitive positioning, and the day-to-day sales challenges your team faces in selling complex IT solutions. This helps us remain true to your world during the sales training sessions.
Content Customization
No two IT companies sell the same way. So, we don’t train the same way either. Based on the first two steps, the sales trainer will prepare and customize the content/ delivery to remain close to the customer’s world.
Workshop Delivery
Our workshops focus on actual sales conversations—handling technical objections, navigating stakeholder complexity, running compelling demos, and closing confidently. We avoid vague case studies and make every session relatable to your product.service, your clients, and your deals.
Reinforcement
This is the most important part of any B2B sales training. Post workshop is where participants tend to forget things and go back to original way of doing things. That's why we include reinforcement modules where we refresh key concepts, guide sales managers to coach their teams, and help you track real progress against KPIs.
The sales training program was an eye opener
Aditi Surana - Founder of APT & TEDx Speaker
“My favorite part was the scientific approach to the sales process, which aligns with my background in behavioral analysis.
The concepts sounded very practical, and I plan to implement it in my B2B service venture.
It’s a valuable investment for any sales professional, and I’d love ongoing sessions for feedback and improvement.
The team’s was very prompt in all their communication. Thank you! and all the best”
The workshop should be called as Supercharge your sales workshop
Om Gupta - MD of GRT Global Logistics
“Attending this sales training workshop was an amazing experience, offering new dimensions and perspectives that I wasn’t aware of.
The insights gained were unique, surpassing various sales books and teachings I’ve encountered over the years.
I have tried to incorporate the elements from the workshop in my sales process and also my sales team who have understood these elements have generated phenomenal results.”
Customer's Feedback of Our Sales Training Programs
Thanks to Vishal & Linnet for such a great sales training program. It resonated with us, and I’m amazed at how engaged everyone was for 3 hours. We’re learning new concepts and immediately applying them in our workshops, adding great value and giving us a fresh perspective on our accounts.
Jyotsna Kulkarni
President - Harbinger Systems
I truly appreciate S&P’s efforts and insights. I have worked with many sales consultants but the interest they take even after the deployment of programs is really commendable. Their proactiveness sets them apart. I’m glad to have worked with S&P.
Rucha Upasani
Head Talent & Leadership - SKF India
Thanks to Vishal. It was a great learning experience for all. The team members certainly have sharpened their sales skills and have a new outlook to win in the dynamic corporate world, especially post-Covid.
Sunil Rane
SVP - Business Development - Quest2Travel
I recommend all salespeople & founders to attend the training once
Vinita Wadhwa - Sales Head at Atrina Tech
“The program is exceptionally structured and offers deep insights into sales processes.
The depth of learning provided, even for complex concepts, is significant and well-executed. Every participant receives personal attention and all doubts are cleared.
Sales & Profit’s sales training equips you with a structured approach to meetings and sales strategies, which is immediately applicable and highly effective.
IT Sales Training Programs We Offer
Ideal Customer Profile
Discover proven strategies to remain laser-focused on your Ideal Customer Profile with a high propensity to buy and on the right price
Strategic Account Management
To enable customer facing team to strengthen relationship with top 20% of customers who contribute 80% to your business
Getting More Meetings
Learn the proven strategies of world-class B2B sales, marketing, and inside sales professionals to excel at generating appointments with the right customer.
Create Customer Urgency
Discover how to “Create Customer Urgency” when the customer has a pain but has not realized the requirement.
Influencing Without Authority
Equip the skills to build credibility and relationships while effectively influencing stakeholders, even without formal authority over resources.
Customer Centric – Meeting Preparation Process
Your sales team will learn to prepare effectively for every customer meetings and build their credibility in every customer interactions
Opportunity Management
To ensure drive the deals for closure by understand the customer better & strategize effectively
Funnel Management
Learn the best practices of funnel management, prioritize sales rep’s selling time, effective review questions
Channel Management
Enable the Sales team with necessary skills in appointing and managing channel partners
Results IT & Tech companies have got from our sales training
Ready to Build a High Performing Sales Team?
Get in touch with us and we’ll help you take your sales team to the next level.
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