Negotiation Traits Demonstrated by Great Sales Professionals

Why understanding negotiation is important?

“Negotiation is a strategic discussion that resolves an issue in a way that both parties find acceptable.” – This is what negotiation fundamentally is.

But, one of the biggest challenges salespeople face is, when they are negotiating with the other party they view it as a battle. And here the problem starts, when we see negotiation as a battle, we always think about what more we can get from the other party.

Instead, we should view negotiation as collaborative problem-solving where both parties are in a win-win situation.

In our sales training programs, we teach salespeople the negotiation best practices and having collaborative mindset, that can help you have a long term relationship with your clients or anyone you are negotiating with.

What will you learn from this webinar?

  • Why the best can retain their clients with a win-win approach in Negotiation.
  • How preparing well before going in for a negotiation helps both parties.
  • How to be persistent without being pushy.
  • How to master ‘No’ that leads to ‘Yes’.
  • How important is ‘Empathy’ in Negotiation
  • How to build a walking away mindset
  • What is WATNA, BATNA, ZOPA


Leenna Jayachaandran - Independent Sales Consultant - Sales & Profit

Navigated the ups and downs of sales & service for the last 25+ years, in Sales Leadership, Career Coaching, Strategic Planning, Client Relationship, Business Development, Team Management, Business Services & Key Account Management across Fortune 500 companies.
Also, have been awarded by CHRO Asia as “100 Best Global Coaches” in the recent times for the work in mentoring professionals, and multiple recognitions/awards during the career, such as “Execution Excellence’, “Best Practice” “Top 100 Performers Worldwide” “Bell Award”, “Excellence in increasing the Market share” “Win back lost accounts”.

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