Category: Blogs

In my experience of working with multiple B2B companies, one mistake I always see their sales team make – Wasting time on opportunities that eventually

Asking the right questions is the cornerstone of uncovering a customer’s needs in the sales process.

In a landscape where customer expectations are constantly evolving, presenting a solution that is not meeting their needs is not gonna work.

In B2B sales understanding your customer’s needs is the foundation of a sales process.

Without this crucial information, even the best sales pitch can fall flat.

In my recent conversations with business leaders, a recurring theme has emerged –  Long-standing customers are beginning to feel neglected in their relationships with suppliers. It’s

I’ve heard many leaders and business owners express concerns about declining new business. Most of the revenue now comes from existing accounts and reduced margins

In today’s fast-paced business environment, getting a potential customer to pick up the phone is more challenging than ever. During my discussions with multiple clients,

John Maxwell’s 5 Levels of Leadership is a valuable framework that can be particularly applied to Sales Leaders to help them understand how they can