CHECKLIST to Craft a Winning Elevator Pitch

Why you need this checklist?

In B2B sales, an effective elevator pitch is a powerful tool, pivotal in capturing the interest of potential prospects within a brief interaction.

That’s why a well-crafted elevator pitch not only grabs attention but also sparks curiosity, laying the groundwork for a deeper conversation and relationship building.

With our experience of working in sales, we have compiled a series of questions that prompt you to critically evaluate and refine your current elevator pitch.

This checklist acts as a go to resource whenever you feel you need improvement in your current elevator pitch

How to use this checklist

We’ve made it super easy to use this checklist

We’ve divided 36 questions into 13 sub-categories based on different evaluation criteria.

Besides each question there are 3 checkboxes i.e – “Yes”, “No, “N/A” .

You will go through each question one by one and evaluate your current Elevator Pitch based on the questions.

Once you have evaluated your current Elevator Pitch for a question you will either select :

  • Yes – If your elevator pitch meets the expectation.
  • No – If your elevator pitch doesn’t meet the expectation.
  • N/A – If that question is not applicable to your elevator pitch.

 

After going through each question, see wherever your elevator pitch needs improvements and make the necessary changes.

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