4 Categories of Customers Based on Their Understanding of “NEED”

In my experience of working with multiple B2B companies, one mistake I always see their sales team make – Wasting time on opportunities that eventually

Asking the right questions is the cornerstone of uncovering a customer’s needs in the sales process.

In a landscape where customer expectations are constantly evolving, presenting a solution that is not meeting their needs is not gonna work.

In B2B sales understanding your customer’s needs is the foundation of a sales process.

Without this crucial information, even the best sales pitch can fall flat.

In my recent conversations with business leaders, a recurring theme has emerged –  Long-standing customers are beginning to feel neglected in their relationships with suppliers. It’s