Why Sales Hiring Needs to Change Now
The way B2B customers buy has changed. AI now sits on both sides of the hiring table. And the sales role looks closer to consulting than selling.
Yet most companies still screen salespeople on experience, past employers and targets achieved. That gap is where costly mis-hires come from. Adding AI only makes them happen faster.
What You’ll Learn in This Webinar
- How AI and changing B2B buying have reshaped the sales role by 2030
- Why adding AI to your hiring process makes you wrong faster, not better
- How to define your sales environment and score candidates on four weighted parameters
- How to read a CV as evidence: demonstrated, claimed, unknown or gap
- Six interview questions that test judgment, and how to score flight risk before the offer
The Speaker:
Rachna Bhatt - Sales Recruitment Delivery Head @ Sales & Profit
Rachna heads Sales Recruitment Delivery at Sales & Profit. She hires mid and senior sales talent for B2B technology companies, with a focus on cybersecurity, ITSM, observability and AIOps. She works with CROs, sales heads and TA teams to define what a great hire looks like, and assesses candidates on evidence of revenue performance, not just the CV.
This description uses the same points as her slide, so the earlier caveat still applies. The cybersecurity/ITSM focus and the CRO/TA partnership lines are inferred, so a quick check with Rachna before it goes live would be worth it.