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Asking the right questions is the cornerstone of uncovering a customer’s needs in the sales process.

In a landscape where customer expectations are constantly evolving, presenting a solution that is not meeting their needs is not gonna work.

In B2B sales understanding your customer’s needs is the foundation of a sales process.

Without this crucial information, even the best sales pitch can fall flat.

In my recent conversations with business leaders, a recurring theme has emerged –  Long-standing customers are