In my experience working with numerous organizations, a recurring challenge emerges – while there is often immense enthusiasm before/during the sales training for B2B sales teams, the post-training is where efforts falter.
Unfortunately, many organizations or leaders – either knowingly or unknowingly fail to prioritize reinforcement post sales training programs.
Without reinforcement, 80–90% of training content is forgotten within a month.
This significantly diminishes the value of their investment, whether financial or time-related, resulting in underwhelming outcomes from their enablement initiatives.
The reality is without reinforcement, even the most impactful sales training loses its potency.
Over time, I have found that post-workshop reinforcement is the true differentiator.
It not only helps retain the knowledge imparted but also ensures its practical application in real-world sales opportunities.
This critical step is what transforms training into tangible results and differentiates average sellers into world-class sales professionals.
Below is a comparative chart highlighting the value of reinforcement in ensuring the success of sales enablement initiatives.
In conclusion, reinforcement is not optional or merely a best practice, it’s a strategic necessity in today’s fiercely competitive market.
By ensuring that learning is retained and applied, reinforcement drives significant change and enables the sales team to adapt and excel in an ever-evolving business landscape.
Organizations that embrace reinforcement as a core component of their sales strategy will experience improvement in customer relationship, and increased revenue growth.
