Best Practices for Recruitment of the Right SalesForce

b2b sales recruitment best practices

Is your organization spending most of the time recruiting the right sales talent?

“You’re not alone”.

The average annual turnover rate for sales positions is 25-30%, which emphasizes the efforts in recruiting and training sales talents. It takes a lot of time to help them in being productive and meeting the organization’s sales targets. 

Needless to say, your Sales Team gives the first impression of your Company, Culture & Brand to your audience. Therefore, all the efforts to recruit the right sales talent is worth it.

As a professional sales recruitment agency we always consider these points while hiring sales talents for our clients

Here are some the steps in sales recruitment practices and tips that can help the Talent Acquisition team in improving the recruitment of right sales talents.

1. Observe the Star Performers You Have in Your Team

While preparing the job description, take some time to evaluate the existing strong and weak areas of the employees in your team. You should know why some of your top performers are successful and what are the traits helping them in performing consistently well. 

Analyze their personality traits and key skills, note the characteristics that help them to stand out and be successful at your organization. This will help you define what you expect from your candidates and determine what some of the commonalities are, particularly when it comes to personality and soft skills.

2. Identify the Relevant Experience

“Previous experience” is a requirement for most sales jobs, but let’s narrow down our process to understand the relevant experience required. Being a sales recruiter you always need to make sure you first identify your requirements.

You must know who you’re looking for. It may be someone from the same industry, someone who has experience in selling the same kind of service or products as yours or also someone who has hands-on experience with a particular technology or someone selling to a similar target audience as yours.

The job description should also focus on what candidates get out of it in terms of their careers. Remember, the best talent wants great opportunities and they look at the roles as stepping stones towards their goals.

3. Source Them Right

Here’s how you can try and identify the best talent out there, devise and implement a strategy to maximize your results:

  1. Run through your database
  2. Make the best use of Social Media to reach a wider audience
  3. Build great relationships with your customer, and try for good referrals
  4. Get in contact with a renowned sales recruitment company that has its own database and hunt for passive candidates.

4. Interview Takeaways

Every time a salesperson contacts a customer, they are essentially being interviewed. During your interview process with the candidate, you should be able to know “How they would respond to and connect with a potential customer.”

The potential candidate must be put through multiple interview processes with new people that will highlight his selling and relationship building skills, not only with the right salespeople but with others too. This will help you evaluate the candidate’s communication and confidence with the different personalities.

“Invest time to develop an Ideal Candidate Profile according to every requirement”. This will help to source better candidates. When you have the best candidate pool, hiring the right talent is going to be a simple task at hand.


About the Author

Picture of Aruna Badrinath
Aruna Badrinath
Acquiring the right talent is the important key to growth. Aruna is a passionate Talent Acquisition Specialist at Sales & Profit, with a major focus on hiring the right sales talent for B2B organizations. You can connect with me at
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