B2B Lead Generation Services
Accelerate your sales pipeline
Not Able to Generate Quality Leads for Your Sales Reps?
The brutal fact is, the number one reason for failure in sales is an empty pipeline, and the root cause is lack of prospecting
What We Do
Sales & Profit believes prospecting acts as a fuel in a sales process which needs to be constantly refilled. Our expertise in B2B complex sales enables organizations like yours in feeding top of the funnel.
We follow your Ideal Customer Profile, implement our methodologies through multiple modes and make sure generate more and more opportunities for your sales team to converse with the prospects.
“You outsource basic work of prospecting to us and utilize your team in a much complex job of qualifying and converting aggressively”
Ideal Customer Profiling
- Understanding your ideal customer profile for the product or services.
- Probing the prospects and understanding their potential pain areas.
Custom Database Buiding
- We build a targeted database based on the defined ICP.
- Details like industry, prospect name, prospect’s emails, linkedin profiles, company’s revenue etc are captured.
- Initial signoff of a sample database from the client
- Monthly addition of prospects in the database
Industry Specific Content
- Creation of the content based on specific challenges for each industries.
- Emphasizing on benifit language rather than product language.
- We follow a methodology called CSO, i.e Challenges, Soluton & Outcome while creating the content.
- A sequential email campaign is setup with upto 4 emails sent with an interval of 5-6 days between each emails.
- Further A/B testing is carried out for different subject lines and email body.
- In between the emails, all prospects are invited to connect over linkedin.
- Tracking important metrics like open rates, bounce rates, response rates etc on regular basis.
- Based on the performace reports, each camapign is further optimized.
More Qualified Opportunities
You already get prospects who are aware about your product/service and are open to engage further.
Increased Sales Productivity
No need for the sales reps to spend their time over prospecting. Instead they can focus on closing the already warm leads.
Target Desired Customers
It allows you to target your desired customers where you think you might make more sales
You pay only for the leads received and hence a greater chance of squaring your ROI by reducing CPL